Mindfield gave MeU Mobile fun and modern branding. The first Australian mobile network specifically designed for highly social people with heavy data and text use.
Aimed at a younger audience MeU uses the line “Not a Network, A Community”.
Firstly the brand had to represent its audience. Fun and social. Secondly it needed to be professional and modern. Using bright colours and a modern San Serif this was achieved.
My task was elaborating on the logo and bring it’s fun look into the rest of the material. First of all this included a landing page that would draw interest from viewers. Second was then to take this idea a flesh it out into marketing material and a website.
*Work completed whilst working at Mindfield.