Websites and Apps are the modern day storefront. They work in the same way.
In todays modern age of staying at home, locking down and surfing the world wide web, your website/app has become the face of the brand. Without it you’re dead in the water.
Making a website can be a really easy or a really hard exercise. It all depends on how you plan it. One of the main questions you have to ask when you’re deciding to make a website is “What problem am I trying to solve?